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Homebuyers who use the Internet to start their home search may be lured by the promises of realty companies advertising "one-stop shopping" guaranteed to meet all your housing needs. But before you sign up with an online company, consider the benefits of meeting personally with a real estate agent or broker who can represent your best interests in the transaction.

A full service real estate broker will be informed about the current trends in your local market. He or she will personally show you properties that satisfy your unique requirements. When you want to discuss your options for a home mortgage loan, your broker will refer you to a reputable mortgage professional who can help you choose a loan that meets your specific needs. Your broker will have a working relationship with home inspectors and homeowner's insurance companies whose professional integrity they can vouch for. Online "one-stop" companies profit from handling all aspects of a transaction, but the homebuyer may not receive adequate personal attention or get the best deal. It is to your advantage to engage the services of a real estate agent or broker, because their sole motive is to protect and guide you during the complex process of buying property.

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